9. the king—the idol which they came to worship, perfumed with oil, like harlots (Jer 4:30; Eze 23:16, 40). So "king" means idol (Am 5:26; Zep 1:5); (malcham meaning "king") [Rosenmuller]. Rather, the king of Assyria or Egypt, and other foreign princes, on whom Israel relied, instead of on God; the "ointment" will thus refer to the presents (Ho 12:1), and perhaps the compliances with foreigners' idolatries, whereby Israel sought to gain their favor [Lowth] (Isa 30:6; Eze 16:33; 23:16; Ho 7:11).
send … messengers far off—not merely to neighboring nations, but to those "far off," in search of new idols, or else alliances.
even unto hell—the lowest possible degradation.